INTERNATIONAL SCIENTIFIC MARKETING THEORY CHALLENGES IN TRANSITIONAL SOCIETIES CONFERENCE; EKONOMSKO-POSLOVNA FAKULTETA, Inštitut za marketing. 3rd International Scientific Conference Marketing Theory Challenges in Transitional Societies, Maribor, Slovenia, September 24th-25th, 2009. Maribor : Faculty of Economics and Business, Institute of Marketing, 2009. 318 str.. ISBN 978-961-6354-95-0.