| VRSTA GRADIVA | monografska publikacija, tekstovno gradivo, tiskano, 2.01 - znanstvena monografija |
| ISBN | 978-3-319-16660-5 |
| DRŽAVA IZIDA | Švica |
| LETO IZIDA | 2015 |
| JEZIK BESEDILA/IZVIRNIKA | angleški |
| PISAVA | latinica |
| DELO IMA | ilustracije |
| AVTOR | Ramšak, Mojca - avtor |
| NASLOV | Wine queens : understanding the role of women in wine marketing |
| IMPRESUM | Cham [etc.] : Springer, cop. 2015 |
| TISKARNA | The Netherlands (Printforce) |
| FIZIČNI OPIS | . - XIII, 49 str. : ilustr. ; 24 cm |
| ZBIRKA | (SpringerBriefs in business, ISSN 2191-5482) |
| OPOMBE | Bibliografija in abstract pri vsakem poglavju // Kazalo // This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. Theauthor charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also describedin light of marketing approaches used in the wine industry.The book concludeswith a thoughtful chapter on the role of objectification of women in profit seekingDostopno tudi na: http://dx.doi.org/10.1007/978-3-319-16661-2 (Dostop plačljiv) |
| PREDMETNE OZNAKE | Vinarstvo - Marketing // Marketing - Ženske //Vino - Promocija |
| PREDMETNE OZNAKE | etnologija // turizem // vinogradništvo // vinske kraljice // prireditve // blagovne znamke // kultura pitja // Slovenija |
| UDK | 394(497.4):663.2, 339.138:663.2-055.2 |
| UDK ZA STATISTIKO | 39 |
| DOI | 10.1007/978-3-319-16661-2 |
| COBISSSI-ID | 57 |