| KRATKA VSEBINA | Hiter razvoj medijskih in komunikacijskih tehnologij ima revolucionarne posledice za bralne navade bralcev in fanov popularne literature. Osrednja tema tega članka so "novodobni bralci", še posebej njihove bralne navade, interakcije, fanovske skupnosti in kreiranjenjihovih identitet. Namen najinega članka je razkriti transformacije bralnih navad, ki jih prinašajo digitalni mediji in družbena omrežja. Zato sva opravili poglobljene intervjuje s slovenskimi in tujimi bralci, ki se zadržujejo v digitalnih okoljih in ki dojemajo internet kot absolutno nujnost za branje popularne literature. Analiza je pokazala, da slovenski bralci, ki svoje bralne aktivnosti tesno povezujejo z internetom, počasi prinašajo globalne trende fanovskih aktivnosti, kot so e-fanzini, tudi v Slovenijo. Najini podatki podpirajo konstruktivistično tezo o izgradnji identitete, prav tako pa so rezultati skladni s tezo o potrošniških plemenih, saj trdiva, da novodobni digitalni bralci konstruirajo svoje identitete v rahlo povezanih skupinah ljudi, ki raje komunicirajo prek različnih digitalnih komunikacijskih kanalov kot pa v resničnem življenju. // Media and communication technology and its rapid development has had a revolutionary effect on the reading habits of readers and fans of popular literature. The main topic of this paper is "the new age readers", especially their reading habits, interactions, fan activities and identity creation. Our purpose is to trace the transformations in reading habits that occur with digital media and social networks. We have conducted in-depth interviews with Slovenian and foreign readers, who view the Internet as an absolute necessity for reading popular literature products. The analysis shows that Slovenian readers who strongly connect reading activities with the Internet subsequently bring global fan activity trends,such as fan fiction and real person fiction, to Slovenia. There is also a strong support for an identity construction thesis and our findings are also congruent with the thesis of consumer tribes, since we argue that new age readers construct their identities in a weakly connected group of people, who prefer to communicate on different digital communication channels rather than in real life. |