| KRATKA VSEBINA | Prispevek obravnava pomen samopodobe bibliotekarja v komunikacijskem procesu. V komunikacijski proces je na prvem mestu zajet referenčni pogovor, kar članek tudi poudari, nato pa se poglablja tudi na druge ožje in sirše vidike komuniciranja. Analiza kaže, da je samopodoba bibliotekarja hierarhično urejena, strukturirana in torej sestavljena iz večjega števila področij. Vsa področja enakovredno prispevajo k razvoju in ohranjanju ustrezne bibliotekarjeve samopodobe, čeprav nekatera na bolj neposreden način. Za razvoj visoke strokovne samopodobe je temeljnega pomena, da bibliotekar razvija vsa področja samopodobe, od individualne do socialne. Prispevek se zaključi z ugotovitvijo, da je za učinkovit referenčni pogovor in komunikacijo z ožjimin širšim okoljem temeljnega pomena prav strukturirana in pozitivna strokovna samopodoba in podaja nekatere smernice za njeno oblikovanje. // The article deals with the significance of the librarianćs self-concept in thecommunication process. First, it underlines the meaning of reference interviews, and second, it focuses on other micro and macro aspects of communication. The analysis shows that the librarianćs self-concept is hierarchically organised, structured, and therefore it consists of different areas. Each area equally contributes to the development and preservation of the appropriate librarianćs self-conceptč although some areas have more directinfluence than others. To attain a high self-concept,it is of fundamental importance, that the librarian develops all self-concept areas, from individual ones to social ones. It was found that a structured and positive specialistćs self-concept is highly significant for the contribution of effective reference interviews, and finally, the article offers some directions for a successful development of the communication process. |