| VRSTA GRADIVA | analitična raven (sestavni del), tekstovno gradivo, tiskano, 1.01 - izvirni znanstveni članek |
| DRŽAVA IZIDA | Slovenija |
| LETO IZIDA | 2007 |
| JEZIK BESEDILA/IZVIRNIKA | angleški |
| PISAVA | latinica |
| AVTOR | Batagelj, Vladimir - avtor |
| ODGOVORNOST | Kejžar, Nataša - avtor // Korenjak-Černe, Simona - avtor |
| NASLOV | Analysis of the customers' choice networks: anapplication on Amazon books and CDs data |
| V PUBLIKACIJI | Metodološki zvezki. - ISSN 1854-0023. - ǂVol. ǂ4, ǂno. ǂ2 (2007), str. 191-204. |
| KRATKA VSEBINA | Customer's choice implies some kind of relations among products. Customers' choices of products induce a network among them. Analyses of such networks can offer interesting information formarketing. In the paper some network analysis approaches are proposed to analyze such data. Two large networks obtained in 2004 from Amazon Internetbookstore and CD-store are used to illustrate these approaches. All analyses were done with program Pajek. |
| OPOMBE | Bibliografija: str. 204 |
| ELEKTRONLOKACIJA/DOSTOP | Dostopno tudi na: http://mrvar.fdv.uni-lj.si/pub/mz/mz4.1/kejzar.pdf |
| PREDMETNE OZNAKE | // družbena omrežja // analiza omrežij // družboslovno raziskovanje // programski paket Pajek // spletno založništvo // Amazon.com |
| UDK | 303:519.2 |