| KRATKA VSEBINA | Podjetje je mogoče pojmovati kot sistem, ki rase predvsem zaradi svojega neopredeljenega premoženja in znanja, ki daje vrednost materialni proizvodnji. Proizvodnja znanja in upravljanje procesovproizvodnje, akumuliranje in razširjanje tega znanja postajajo ključne spremenljivke donosnosti ali celo obstoja podjetja. Komunikacijkse in informacijske tehnologije, kot so groupware, internet in extranet, imajo osrednjo vlogo pri reorganizaciji delitve dela in ustvarjalnih procesov znanja. Globalizacija svetovnega gospodarstva zahteva odločanje, ki upošteva svet kot celoto, in ne le določeno regijo ali narod. Zaradi hitrihizboljšav v komunikacijah in transportu se zbližujejo okusi na mednarodni ravni, saj se vse več izdelkov uvaža in se pojavljajo taki, katerih sestavni deli so proizvedeni v tujini. Danes si več ne moremo zamišljati dela brez računalnika. Prav računalniki odstranjujejo tradicionalno upravljalsko strukturo. Vse večja razširjenost informacijske ekonomije ustvarja vrednost, ki vedno bolj temelji na znaju in komunikacijah, in ne več na naravnih virih in fizičnem delu, kar je veljalo v preteklosti. Omenjeni razvoj drastično vpliva ne le na način proizvodnje in razdelitev tradicionalnih izdelkov in storitev, temveč tudi na celotno organizacijo proizvodnje, porabe in upravljanje na načine, ki še niso povsem jasni in razumljivi. // ǂA ǂfirm can be conceptualized as a system that grows mainlyon the basis of its intangible and overall cognitive assets that give valueto the material production. The production of knowledge and the management of the process of production, accumulation and diffusion of this knowledge become a cruical variable for the profitability, or even the existence, of the firm. New communications and information technologies, such as groupware, internet and extranets, have a central role in the re-organization of the division of labour in knowledge creation processes. Globalization means that more and more managerial decisions must consider the world as a whole, rather than the region or the nation, as the relevantmarketplace. Because of the tremendous improvement in communications and transportation, tastes are converging internationally, many more products than in the past are now imported and most others have parts of components made abroad. We simply can not imagine the work without a computer today. The computer has also dismantled traditional managerials hierarchies. The rapid spread of the information economy where the creation of value is increasingly based on knowledge and communications rather than, as in the past, on natural resources and physical labour. Such development affects drastically not only on how traditional products and services are produced and distributed but also on the entire organization of production, consumption, and management in ways that are not yet fully evident or understood. |