| KRATKA VSEBINA | This paper presents results of the qualitativeand quantitative economic analyses of the cultural and creative industries (CCI), which were carried outwithin two projects: "Creative Cities" and "The state of design, with a focus on industrial design, as a part of creative industries, and best international practices as a foundation for fostering this sector in Slovenia." This paper tacked the several methodological issues related to CCI analysis by combining different methodological approaches in order to improve their reliability. The main results of the public sector, industrial, occupational, and SWOT (strengths, weaknesses, opportunities, threats) analyses are described. CCIin Slovenia presented as a potential that has not been fully mobilised. In order to further develop CCI and exploit the economic potential, a comprehensive policy support of CCI at the local, national, and EU levels is needed. // V prispevku so predstavljeni rezultati kvalitativne in kvantitativne ekonomske analize kulturnih in kreativnih industrij (KKI), kije bila izvedena v okviru dveh projektov, "Kreativna mesta" in "Stanje oblikovanja, s poudarkom na industrijskem oblikovanju, kot dela kreativnih industrij in primeri dobre prakse v svetu kot podlaga za krepitev te dejavnosti v Sloveniji". V zvezi z analizo KKI se pojavljajo številni metodološki problemi.Z njimi smo se spoprijeli tako, da smo uporabili kombinacijo različnih metodoloških pristopov, kar njihovo zanesljivost izboljša. V prispevku so na kratko opisani glavni rezultati analize javnegasektorja, analize dejavnosti, analize poklicev in analize PSPN (prednosti, slabosti, priložnosti, nevarnosti). KKI v Sloveniji predstavljajo potencial, ki doslej ni bil popolnoma izkoriščen. Da bi pripomogli k nadaljnjemu razvoju KKI in izkoristili njihov ekonomski potencial, je trebaoblikovati celostno podporno politiko za KKI na lokalni in nacionalni ravniin na ravni EU. |