| KRATKA VSEBINA | This paper provides an overview of the failureof market-based economics and offers a checklist for change, starting with a revised scientific approach based on complexity, fractal geometry, and systems theory. The paper argues that rationality is defined as much-if notmore than-by caring and collaboration as by self-interest. It also argues for greater economic democracy, community based-entrepreneurship, scale neutrality, and greater adaptive resilience to perturbations. In conclusion, the paper urges a cautious but persistent approach to the problem of cultural adaptation to a changed system. // Članek predstavlja pregled neuspeha tržne ekonomije in ponuja opomnik za potrebne prenove; začeti kaže z na novo zasnovanim znanstvenim pristopom, ki temelji na kompleksnosti, fraktalni geometriji in teoriji sistemov. Članek zagovarja tezo, da je razumnost odvisna v enaki meri, če ne celo bolj, od skrbnosti in sodelovanja, kot od sebičnosti. Zavzema se za več gospodarske demokracije, družbeno odgovorno podjetništvo, uravnoteženost velikosti podjetij ter večjo prilagodljivost in odpornost na pretrese. V zaključku avtor priporoča previden, a hkrati vztrajen pristop k problemom prilagajanja kulture družbe na spremenjeni sistem. |